Co-Creating a Festival for a Stress Free Summer

We have reached the peak of the summer. The global COVID19 pandemic may have slowed down, but its impact has not. In my country, Estonia, everything seems to be “back to business” as if nothing happened—but we must not forget that many people, both in Europe and around the world are only now starting to experience the consequences of the outbreak on their daily lives.

Losing jobs, postponing graduations, living in isolation, grappling with uncertainty and living with deep fear for the health of our loved ones—all of this has given rise to an increase in stress and put pressure on the mental health and well-being at a global scale. As a global movement that advocates for peace and positivity, we decided that it’s time to ACT.

How did we start?  

One of the core values of MasterPeace co-creation, based on our firm belief that we are stronger if we join efforts and work together with other, like-minded organizations. For the purpose of this initiative, we teamed up with Peace Revolution, a project by the World Peace Initiative—a global movement based in Thailand, but active in more than 100 countries around the world. They offer various online and offline programs for self-development and meditation based on a vision that creating inner peace ultimately leads to creating outer peace (PIPO—Peace In, Peace Out). 

It became clear that we are two global movements with similar values and objectives: we wanted to bring high-quality knowledge and tools free of cost to many people as possible. We work with trainers around the world whose expertise is complementary to each other. Thus, we did not only have the strength and the resources, but an actual responsibility to provide our global audiences with new perspectives, useful tools, and—perhaps most importantly—moments of peace and positivity.

Combining our knowledge and networks, we launched a month-long online awareness campaign about mental health and well-being, which culminated with the Stress Free Summer Festival—a week of free online workshops, facilitated by trainers from both organizations.