MasterPeace global: Let's colour walls of connection
MasterPeace and AkzoNobel have reached the milestone of creating 100 “walls of connection” in more than 30 cities this year. The 100th mural was painted this week at the AkzoNobel education center in Badshahpur, Gurgaon, India.
The partnership was announced with the first mural in Rotterdam, the Netherlands in March of this year, and has since revitalized walls in cities around the world including Jakarta, Indonesia; Quito, Ecuador; London, the UK; and Karachi, Pakistan. Let’s Colour Walls of Connection has demonstrated the power of paint brands, such as Dulux, to uplift communities and make living spaces more liveable and enjoyable. In fun and surprising ways, these walls have brought communities together in celebrating unity, kindness and connection.
“We believe in the power of togetherness, and by helping bring citizens together to visualize their dreams and talk about them, we hope to bring down some of the walls we have built up in our minds,” said Aart Bos, MasterPeace Global Leadership Team. “It is truly fantastic to see the work that has been done by everyone around the world, driving change towards more inclusive and resilient communities. The activities that I witnessed over the past months show that our promise turned into an inspiring reality for many.”
The 100th mural was painted this week at one location of AkzoNobel’s education project in India. Named ‘parivartan’, meaning ‘change’, the project has transformed the lives of more than 5,000 children by getting them back into school with bridge education and ensuring they continue their education and improve their grades. The Gurgaon location provides education to children from unprivileged backgrounds.
“We are delighted that the culmination of the Walls of Connection project is aptly taking place at AkzoNobel education center. We firmly believe that education plays a crucial role in breaking down barriers, resulting in an egalitarian and enlightened society. That’s why we focus on providing education to underprivileged children,” added David Teng, General Manager, Decorative Paints, South Asia Cluster, AkzoNobel India.
Through Let’s Colour Walls of Connection, AkzoNobel and MasterPeace were also able to contribute to two of the United Nations Sustainable Development Goals: creating sustainable cities and communities and forming partnerships to achieve the goals.
In an earlier interview, David Menko, Chief Marketing Officer AkzoNobel, and Aart Bos, MasterPeace Global Leadership Team, reflected on the partnership.
You can follow the campaign on social media through:
#LetsColour #WallsOfConnection #HumanCities — About AkzoNobel AkzoNobel creates everyday essentials to make people’s lives more liveable and inspiring. As a leading global paints and coatings company and a major producer of specialty chemicals, we supply essential ingredients, essential protection and essential color to industries and consumers worldwide. Backed by a pioneering heritage, our innovative products and sustainable technologies are designed to meet the growing demands of our fast-changing planet, while making life easier. Headquartered in Amsterdam, the Netherlands, we have approximately 46,000 people in around 80 countries, while our portfolio includes well-known brands such as Dulux, Sikkens, International, Interpon and Eka. Consistently ranked as a leader in sustainability, we are dedicated to energizing cities and communities while creating a protected, colorful world where life is improved by what we do.
About MasterPeace MasterPeace is an award-winning grassroots peace movement that officially launched in 2011, with hubs in Cairo, Utrecht, Tbilisi, and Mexico City and currently active through MasterPeace Clubs in 45+ countries, primarily in conflict areas, involving thousands of young peace builders. MasterPeace’s vision is to inspire everyone to use their talent and energy for building peace and togetherness. MasterPeace will help lead the way to a more sustainable world and bring people together using music, art, creativity, positivity and inspiration. By 2020, MasterPeace will mobilize, inspire, connect and train 200,000 Nelsons. They will form a global positive inclusive movement that aims to prevent and transform new conflicts, including most of the (former) conflict areas, but also within inner cities in the western hemisphere. MasterPeace mobilizes its global communities to help the world achieve the United Nations Sustainable Development Goals (SDGs).
Not for publication – for more information
AkzoNobel Media Relations
T:+31 (0)88 – 969 7833
Contact: Mirjam Veenhof
MasterPeace Media Relations
Contact: Raghda El Halawany