Where Civil Society Came to Breathe: Inside PWR Up 2025

For two days in Utrecht at the end of the summer days, something rare happened.

At the Van der Valk Hotel Utrecht, 63 people from more than 30 organizations and over 20 countries gathered not to rush through agendas, but to think, listen, and reconnect. The occasion was PWR Up 2025, convened by MasterPeace—and its quiet ambition was simple: strengthen the people behind the work.

The structure was simple. One day for practice. One day for people.

On the first day, participants worked hands-on with tools they can immediately use: sustainability made practical through eco-labelling, social entrepreneurship as a path to resilience, learning design that actually leads to change, and honest conversations about ethical and inclusive AI. This wasn’t a theory but it was capacity building shaped by real-world pressure.

On the International Day of Peace, participants shared messages in their own languages and walked together in a quiet procession. No branding. No speeches. Just a shared reminder of why this work exists.

Day two went deeper. Trust replaced hierarchy. Youth perspectives on climate anxiety met Doughnut Economics. Artivism opened conversations that policy language cannot. Fundraising was addressed plainly —  as a skill that can be learned, planned, and sustained.

The summit closed with something rare: networking without performance. Participants gathered around ideas they genuinely care about — youth inclusion, wellbeing, innovation, AI, storytelling — and small circles formed naturally. Several collaborations began there, without a single pitch deck.

PWR Up 2025 did not promise solutions to the world’s problems. It offered something quieter, and perhaps more necessary: a reminder that lasting change depends on people who are supported, connected, and allowed to be human.

This is the first story in the MasterPeace Impact Series. Each week, we’ll share another — showing how investing in people builds stronger organizations, smarter programs, and change that lasts.

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