Kampala, Uganda – In a groundbreaking initiative to celebrate International Women’s Day 2024, Masterpeace Club Uganda, led by the dynamic media personality Jaqi Deweyi, has unveiled the inspiring #OmukyalaWaUganda (“Woman of Uganda” in Luganda) campaign.
This visionary campaign is dedicated to empowering women from all walks of life across Uganda and aims to spotlight the exceptional stories of ordinary yet remarkable women, including farmers, teachers, entrepreneurs, mothers, and community leaders.
The campaign will utilize various multimedia platforms, featuring short videos and social media posts to showcase the challenges and triumphs faced by these extraordinary women. To ensure an extensive outreach, Masterpeace Club Uganda has formed strategic partnerships with local media outlets.
Emphasizing interactivity, the campaign will engage the audience through polls, questions, and celebrations of Ugandan culture, incorporating elements such as music, art, and traditional attire. This immersive approach seeks to encourage active participation and create a sense of unity among Ugandans.
Prime Minister Robinah Nabbanja, a staunch advocate for women’s leadership, has expressed her support for the campaign, aligning with her call to empower women in leadership roles to uplift others.
A crucial facet of the #OmukyalaWaUganda campaign is its deliberate effort to challenge and counter negative stereotypes surrounding women. By showcasing numerous examples of women supporting and uplifting one another, the initiative actively opposes harmful stereotypes that suggest women are unsupportive of each other.
Masterpeace Club Uganda, a part of the globally acclaimed MasterPeace movement, is a non-profit organization dedicated to promoting peacebuilding and togetherness. With a presence in over 40 countries, the organization has garnered numerous awards for its impactful work.
Urging everyone to join the movement, Masterpeace Club Uganda invites individuals to follow the campaign on their Facebook Page (https://www.facebook.com/masterpeaceclubuganda?mibextid=ZbWKwL) and share their thoughts using the hashtags #OmukyalaWaUganda, #IWD2024, and #WomenInUganda. Let’s come together to celebrate and honor the incredible women of Uganda, fostering a spirit of empowerment and unity throughout the nation.