MasterPeace in a Cross-cultural World

As MasterPeace we are active in 40+ countries on 4 continents. Learning by doing and with tons of “gut feeling” we support the ambitions of changemakers cross cultures.

In our EU project SGA 2024 (co-funded by the European Commission), we discussed how we grow from “gut feeling” towards a way in which “the other” better understands our intention. It is our experience that working together and communicating effectively together with people from different cultures, with different backgrounds, different upbringings, and education, different habit patterns, customs, and rituals require extra attention. Especially in Operations where details matter, and where communication is an important part of the job. How we communicate is largely culturally determined by how we grew up, were brought up and educated in our early years. This is how we developed our personal communication preferences.

'Look at me when I speak to you,' my school teacher and mother told me. Punam from Nepal and Nikki from Japan, have never heard me say that. On the contrary. They are expected to lower their eyes down, when an adult speaks to them.

All these different cultural and habitual patterns in communicating, often produce a Babylonian confusion of speech. Even when you have agreed to have everyone speak the same language.

How fun and valuable it is then to discover together, where we differ, and how we can difference.

The Lewis Model and Culture Active are a wonderful and practical tool for this, which we would like to introduce you to. You can use it to discover your own personal communication preferences, and make a comparison with more than 100 profiles of countries worldwide. Take a look at the website https://secu

This is one of the helpful overviews.

 For more information, have a look at https://masterpeace.org/publications/ under the tab FILES.

Middle Income Trap and MasterPeace Role

Never waste a good crises is a known saying. That the word crisis come from the meaning of crossroads is not so well known. Let's dive into the crossroads that the World Bank shows in the great research paper (June 2024) on transitions in Middle-Income Countries.

The title of the report : Middle Income Trap” triggered me to write this article to discover the impact of their analyses on the strategy of MasterPeace Foundation and our licensed networks in 40+ countries

The 108 middle-income countries with incomes per capita between US$1,136 and US$13,845 aim to reach high-income status within the next two or three decades. When assessed against this goal, the record is dismal: the total population of the 34 middle-income economies that transitioned to high-income status since 1990 is less than 250 million, the population of Pakistan.

So, the key question is, what do societies in middle-income countries need to scale, what can we do as NGOs, and especially what can MasterPeace do to accelerate?

The World Bank Analyses relevant to the MP Strategy and ambition in brief:

Countries with weaker institutions and especially those with lower levels of economic and political freedom are susceptible to slowdowns at even lower levels of income:

=> MasterPeace works on positive action to engage youngsters as active citizens and boost democratic values. Our approach of using the Arts and Sports (“Artivism”) to bring youngsters and communities together is a proven best practice worldwide.

• Successful middle-income countries will have to engineer two successive transitions to develop economic structures that can eventually sustain high-income levels. The first transition is from a 1i strategy for accelerating investment to a 2i strategy focusing on both investment and infusion in which a country brings technologies from abroad and diffuses them domestically—a process broadly applicable to lower-middle-income countries. The second transition is to switch to a 3i strategy, which entails paying more attention to innovation—a process more applicable to upper-middle-income countries:

=>  Via our networks we are an enabler of knowledge transfers and build local capacity via our local teams and train- the trainer model on for example renewable energy as explained in our story as Driver of transformation in Cameroon “ https://masterpeace.org/bridge-builders-to-drive-transformation-in-cameroon/)

• Foreign trade and investment are in danger of becoming constricted by geopolitical tensions, and populism is shrinking the room for governments to act:

=> We believe in 8 billion talents. Based on our theory of change to ”engage, connect and empower” youngsters we are in 40+ countries the bridge builder that puts dialogue above judgments.

• Accelerating climate action will require large investments in infrastructure and regulatory reforms that may stall productivity

=> Our campaign #COOLeader (https://masterpeace.org/cooleaders/ ) and monthly webinars like # Cool Talks https://masterpeace.org/masterpeace-cool-talk-series/ are our way to address this immense challenge.

• To reward merit, middle-income countries can upgrade their talent pools, select efficient learners, and tap the productive power of women

=> We believe in abundance and tap into the 8 billion talents. Via our train-the-trainer approach in youth work and education, we work on quality education and gender equality. In 2023 our 400+ projects involved 295.000 direct and 1 million + indirect participants. Numbers to be proud on and encouraging to continue and double our impact

MasterPeace COOLeaders inclusive business platform – a global program in association with Ecociate

Recently, I attended a one-day conference on “Inclusive Growth - Impacting Agriculture and Food Systems” organized by Ecociate, a partner organization of MasterPeace. MasterPeace was one of the partner organizations of the conference, and it also had UN -ESCAP (United Nations Economic and Social Commission for Asia and the Pacific), among other notable and vital institutions, as one of its main supporters. This conference was held at the India Habitat Center, New Delhi on June 20, 2024. The conference focused mainly on the opportunities, challenges, and support systems relating to agro-based start-ups that have an approach that goes against the mainstream business practices in sourcing chemical-free produce to adopting more climate-friendly agricultural methods, fair pay to farmers, and ensuring gender equality. It was an intense conference with many sessions focussing on specific Inclusive Growth aspects. Ecociate has been mentoring start-ups who are engaged with Inclusive Business and it was encouraging to see that many of these start-ups have been successful in raising investments. Some of them are indeed running at a profit at early stages. Many such start-ups were awarded at the end of the conference and they shared their first-hand experience in running such a business, which was quite inspirational.

As a follow-up to the conference and learnings from Ecociate’s 18-month-long inclusive business coaching program, Ecociate decided to launch the Inclusive Business Ecosystem Network (IBEN)[1] to bring together stakeholders and ecosystem players from different spectrums and build an enabling environment for the growth of inclusive businesses, which can support smallholders and other marginalized communities at scale while being sustainable and profitable.

MasterPeace & Ecociate have been working together for some time to design meaningful solutions for marginalized communities. MasterPeace has decided to join the IBEN platform with Ecociate to strengthen its agenda of inclusive growth further by supporting inclusive businesses in the agriculture and food sector and developing leaders for this sector.

The MasterPeace COOLeaders is a global program that seeks to motivate and provide the necessary tools to people to catalyze them into being change makers towards a paradigm that focuses on integral development in material, cultural, and spiritual spheres. The objectives of IBEN Platforms, align well with the objectives and activities of MasterPeace COOLeaders, thus, both of these initiatives have decided to work together in their efforts to support vulnerable and marginalized communities.

COOLeader is one who cares about herself/ himself (in terms of mental, physical, economic and cultural state), others, the place, and works towards economic sustainability while at all times working towards restoring and regenerating our natural ecology. One remarkable feature of MasterPeace COOLeaders program is its extensive deployment & support for arts (visual & performing), design & music to mobilize and to bring about & embody the desired change.

We believe that Inclusive businesses run by COOLeaders, can be the driver of this kind of change-making as it fosters healthy values, just and contribute positively towards the ecology and make places and societies safe and happy places to live in by contributing to the Triple Bottom Line (People, Profit & Planet). Encouraging inclusive entrepreneurship is a great way to address the unemployment problem around the world, which is the cause of poverty and conflicts. At the same time, we can ensure that development doesn’t come at the cost of the natural ecology and doesn't destabilize the well-being of future generations. These businesses have the potential to be disruptors by challenging the status quo and driving for policy changes, and steering towards equilibrium or middle grounds. MasterPeace with its network of clubs in 45 countries, which are largely working in marginalized areas will work together with IBEN to support the inclusive business around the world. This, coupled with Ecociate’s long years of expertise and network in this field, make us confident that we would be able to make a substantial impact on the improvement of human conditions and the natural ecology

However, starting and sustaining such a business does have extra layers of complexities and its learning curve. This coming together of MasterPeace and Ecociate through IBEN platform will help to shorten the learning curve by providing the start-ups with support in sourcing from certified farmers, connecting them to impact investors, allowing them access national & global markets, research and knowledge-based institutions and connects them with other business services like innovative branding, meeting statutory requirements, etc. We also intend to work with the governments & other stakeholders to improve agroecology.

The mission of IBEN is to enable more than 1000 Agribusiness and enterprise and impact the lives of 1000000 farmers by 2030 around the world. We look forward to your co-operation to make our efforts successful so that we can look a future with better quality of leadership, inclusive development and ecological harmony.

If you would like to join the IBEN platform and become COOL Inclusive business leaders or would like to know more or some ideas for change, please connect with sudipta@masterpeace.org.

Annexure-1

Genesis of Inclusive Business Ecosystem Network

The Inclusive Business Ecosystem Network (IBEN) has emerged as a response to the demonstrated need for a cohesive and collaborative platform that supports inclusive and impact-focused agribusinesses.

Ecociate has been working with the United Nations Economic and Social Commission for Asia and the Pacific (UN-ESCAP) under the Bill and Melinda Gates Foundation-funded Inclusive Business Support Program in India and the ASEAN region. Through this initiative, we have worked closely with a meticulously selected cohort of 19 agribusiness companies, providing them with customized coaching and support to help identify and integrate inclusive business opportunities into their core operations. Throughout the program, these companies devised a range of solutions, from delivering digital and physical technologies to smallholder farmers, to adopting gender-inclusive practices, ensuring fair prices for farmers, and promoting sustainable agriculture and dairy management practices. These efforts have led to significant enhancements in productivity and income for smallholder farmers, with a notable impact on women farmers.

The program underscored the substantial benefits of bringing together a cohort of inclusive businesses alongside development sector players such as NGOs, community institutions, bilateral programs, and relevant government agencies. This collaborative approach creates extensive opportunities for learning, partnerships, and mutually beneficial engagements that amplify grassroots impact. This experience revealed the necessity of establishing an enabling ecosystem and policy environment to support and incentivize inclusive businesses to harness their full potential. In response to these insights, we engaged in extensive discussions with cohort members, the UN-ESCAP team, and other relevant stakeholders. This collective dialogue led to the consensus that forming a network-based organization would be pivotal in creating ground-level impact by uniting inclusive businesses and other stakeholders on a single platform. This shared vision has culminated in the formation of the Inclusive Business Ecosystem Network (IBEN).

Act as a Doughnut

Our EU-co-funded project, “ACT as a Doughnut,” is finalized and shared with the broader network of partners in 40+ countries. Partners in Morocco, Croatia, Lebanon, and Kosovo are currently reusing and upgrading all materials and tailoring our approach to the local MENA region context. We are extremely proud of this result. Our societies face multiple crises: climate and environmental, increasing gaps between those who "have and have not," lack of (jobs) perspective, (Im-) migration, and a generic distrust in institutes, especially amongst our "Gen Z" youngsters.

ACT as a Doughnut is our quest to find a creative and innovative answer to youngsters' lack of engagement in taking action, creating their own future, and building together a sustainable urban context. Our needs analyses showed that all partners lacked appropriate non-formal educational materials.

Together, we took this 30-month journey to discuss, learn, share, and tailor global concepts like Artivism and DOUGHNUT Economy Materials to youth work and education. We believe, with the help of our friends at https://community-arts.net/ and https://doughnuteconomics.org/, we are among the first globally to pilot these concepts

ACT as a Doughnut aimed to engage, connect, and empower youngsters to be active citizens and co-create "their "thriving city. We developed educational materials and trained youth workers who trained local associated teachers in the domain of social science/citizenship. Their students created a city portrait and used the power of imagination to imagine what their thriving city would look like. Second, based on education materials, they advised active citizens of their city on the best next steps.

Our primary target groups are youth workers, students aged 15- 19 years, and their teachers. Our secondary target groups are city representatives and Associated Partners. All youngsters deserve a quality education and ACT to create their future. We knew by experience and are backed by reports that we faced gaps in all five countries.

Our main objective is to boost youngsters' positive and active participation to create a sustainable future in their local community based on shared (EU) values.

We developed Non-Formal Educational materials to;

• be used by youngsters on social cohesion AND environmental challenges; they run projects and realize their inclusive democratic participation;
• support teachers on new key competencies, create a new curriculum and co-create transnational insights

 Our sub-objectives:

• creating innovative curricula or courses using creativity, arts, and culture
• learn about social inclusion within the boundaries of our planet
• grow didactic and educational skills via blended learning (development of key competencies)
• to engage youngsters to start community projects and provide feedback as co-creator of new education formats (inclusive democratic participation)
• to build an ecosystem with the students as an accelerator in co-creation with their community and local government for sustainable change
• to pilot the Doughnut theory in Education
• to grow the network of Arts for social change via Education

Result 1 “Engage, connect and Empower" handbook; a ready-to-use and scalable handbook/ with Non-Formal educational materials in 6 languages. (Dutch, English, German, Polish, Romanian, Slovakian,

Result 2: An online "train the trainer" course is being offered; youth workers and teachers are trained. The course is scalable and available online in six languages.

Result 3  "ACT as a Doughnut community projects"; ca 60 students per country (in total 300) implemented (split in 5 teams) projects in their communities and chose out of the five categories of the Doughnut theory (so per country 5, in total 25 projects);

1. a) "Empowered" (focusing on the topics of Peace & Justice, Social equity, Political Voice, and Equality in Diversity);
2. b) "Connected" (focusing on the topics of connectivity, community, mobility, and culture);
3. c) "Enabled" (focusing on the topics jobs, income, education, and energy)
4. d) "Healthy" (focusing on the topics of health, housing, water, and food)
5. e) "Local-ecological"- (the environmental dimension)

The local community in their city experienced the ideas that the students put into action (via the 5 projects) and representatives of the city gained insight into the ambitions of their youngsters and learned that youngsters can become active citizens and co-create to realize the local strategies

Result 4: ACT Relay; Students learned from their peers in other countries, deepened their understanding of the contexts in the five countries and their own insights into how to create a thriving city, and finalized the 25 recommendations (5 per category) for their city representatives. In total, we received 125 recommendations.

Result 5: ACT in Education Lab (Knowledge Platform) Our methodology, the lessons learned in general, and the 25 recommendations per city were shared on our platform that is linked with the CAN and DEAL knowledge base. 5 City portraits were also shared on this and the DEA platform

Moreover, feedback from participants showed a great impact in quantity and quality:

- The projects guided by youth workers and teachers involved ca. 300 students
- The 5 multiplier events hosted 150 stakeholders to foster the ecosystem needed for transformation
- Education proved to play a responsible role as a driver of transformation in their cities.
- Youth workers grew in impact as they grew their skills and quality formats for social innovation
- Teachers gained didactic and personal skills and learned how to use a broader education portfolio relevant to a digital era
- Students were engaged and empowered as they ran innovative projects and embraced the co-creator role of blended formats.

Our follow-up strategy, as described below in this report, resulted in unique scalability potential as we shared this on a global level with NGO's in 40+ countries via the MP NL network and the partners in their regional and national networks.

We express our gratitude to our local funders and EU as main co funder to enable and facilitate these scalable results.

Partners